Feel at home in your own skin.

APO began with a search for something simpler.

Jelynne Jardiniano Morse, smiling, seated in a wicker chair against an ochre wall
Jelynne Jardiniano Morse, founder

Our Origin Story

Founder Jelynne Jardiniano Morse’s journey with sensitive skin led her to try nearly every treatment under the sun, often all at once. Seeking a simpler approach to restoring her skin barrier, she turned to Ayurveda and discovered frankincense, an aromatic resin treasured for centuries in rituals of beauty and well-being.

Her fascination with frankincense grew into a deeper appreciation for botanical resins and their natural healing properties.

From this passion, APO was born—a skincare brand creating resin-based formulations that unite ancestral botanical wisdom with modern skin science.

Rooted in nature. Guided by curiosity. Made with intention.

Boswellia serrata Frankincense resin, and the serum it becomes.
Boswellia serrata resin beside a bottle of Formula No. 1

What does APO mean?

APO is a name that connects earth and ancestry. In the Philippines, it speaks of generations, of revered elders and descendants, and of a mountain rising above all others. Inspired by these connections, APO celebrates a legacy rooted in care, continuity, and the quiet beauty of becoming.

Our Philosophy

  • Potency

    A non-distilled extract, made by a proprietary process.

  • Simplicity

    Six ingredients, every one of them on the label.

  • Beauty

    Glass-skin radiance in one week of use.

Formula No. 1

Frankincense, reimagined for radiant skin.

Discover Formula No. 1
Formula No. 1 in a teardrop glass bottle with a glass stopper, on travertine in warm light
The List